(Plus it's free.)Īll you have to do is head over there, create an account, and then verify that your website is actually yours (and you're not trying to spy on someone else's).
There's plenty of software available to track your web analytics, but for beginners, it's safer to go with Google Analytics.
If you're running your website on WordPress, you can install nifty plugins like All In One SEO Pack or YoastSEO which make sure you fill in all those important fields for every page on your website.Īfter you've done your SEO homework, you're going to want to see if it's working. Note how the keyword "Bilimoria Technologies" (that's us) is in the blue title, the green link (URL), and the meta-description. Pay special attention to the places that people see when deciding whether to click on your website or not. For example, if you want your homepage to attract people searching for "disco dog collars", use the top keywords used in dog collar web searches. Once you have a list of your top 3-5 keywords, put them in your titles, headers, links, and tags. On the other hand, if you're just getting started you can use free tools like Google Keyword Planner, Keyword Tool, and Answer The Public to see what your audience is typing. If you already know which keywords your business is targeting then you're miles ahead. Insert keywords in titles, meta-descriptions, and tags While you can always hire a fancy SEO expert to really dig into it, there are a few basic things you can do yourself to lift your website off the ground. Here's the thing, good SEO = higher ranking in search results.Įssentially, the better you rank in search engines, like Google, the more exposure your business gets. So whether you're finally bringing your business to the 21st century or simply hoping to quit your day job, here's a straightforward small business website checklist so you can be sure you've covered all your bases. With most of society constantly connected to the internet, putting your biz online skyrockets your exposure and brings you closer to financial freedom (or a yacht). But you know what? Building a website is one of the most powerful things you can do for your business. We can already hear you muttering, "Yeah, but it's easier said than done," and you're right. Nowadays you can simply pick a theme and whip up a professional looking website to bring in the traffic and nail those sales. That is until you realize everything that's actually involved.īut this isn't the 90s anymore. Creating your very own small business website sure is exciting.